Designing and Developing Travel Portal (B2C /B2B), Important Points to Consider (Resources)
November 28, 2018 KIRAN A
First quarter of 2019 saw a clear trend that everyone loved to travel. The number of travellers have increased tremendously. While initial thought of journey arise in the mind, many tend to get more information from the online sources. They search for the destinations, best deals, airline bookings, hotel reservations and best time for travel.
The traditional model of making personal visit to any of the travel agency and placing the booking, have totally changed. All the bookings happen online. Hence, your travel portal should be technologically advanced to meet the needs and preferences of your client.
If you are a travel agent and you plan to develop a new travel portal software or website for your company, make a note of the below mentioned factors. For those who own their own websites, you might be wondering why you are losing business? For all your queries, we are providing 10 important facts to consider before you design develop travel portal for your agency. If these factors are followed you can gain reach and thereby your business develops.
1. Responsive Design
The travel portal should be developed on responsive design platform. This enables your booking portal to perform well on mobile devices too.
Every time customers won’t browse on desktop and make their bookings. Therefore, it’s very important to provide them with the best user experience while they sign-in to your travel booking portal using tablets or mobile phones.
2. SEM Benefits
>travel portal development company’s help is advisable to gain visibility in organic as well as advertisement links on any search engine. Search Engine Marketing (SEM) is very vital to ensure top ranking of your travel agency portal in the search engine. Google Adwords and Keywords adds-on to this scenario. A professional travel portal development company’s help is advisable to gain visibility in organic as well as advertisement links on any search engine.
3. Proper Placement of Call-to-Action Buttons
The purpose of your booking portal is to generate flight bookings. In that case, it is very important that you place call-to-action buttons in the proper space.
Here certain psychological factors are also to be considered. Behavioral psychology will enable your b2c b2b portal to choose and create meaningful typography, layouts and colors.
4. Content Management
Content Management is another major factor to be considered. A lot of contents arranged in a messy way will never generate business from your travel website. The contents should be short and apt for the context. Infographics and images can give more look and feel to your travel portal design.
5. Boost Offers and Deals
Your web design should showcase the best deals or offers to initiate traffic. Many people plan their travel while they get good offers for travel tickets.
Some travellers even prefer travelling during the off season to save their money. So a way to make a proper plan on managing the deals and season should be integrated within the travel portal to evoke interest in web portal visitors.
6. Integration of Online Chat/ Call Services
24x7 customer support is required if you plan to run a booking portal for your travel agency. If you have clients from all around the world, then online support should be organized on the basis of geographical locations.
7. Search
Instant flight booking feature has to be embedded in your agency portal. This helps the visitor to get the required information by entering fields in the available search form. Date, time of travel, location all these are mandatory fields to be included in the form.
8. Location Based Services
Customized services based on location can generate more clients for your business. For that you need to integrate other service providers to your agent portal. Car rental, hotel reservation etc. based on destination helps the traveller to make bookings prior to their arrival.
Travel Technology Companies
9. Partnership with Service Providers
Partnership with local and international service providers will always end up in gaining more customers for your travel agency. All range of bookings starting from budget travel options to 7 star reservations can be included in your list of services.
10. Integration of Website Translator
If the aim of your business is to gain a global presence then the website translator has to be embedded within the website design. Though English is a global language, people from many parts of the world won’t be able to read and understand the content on your website. To avoid this difficulty, website translator must be a part of the travel portal.

Try Travelomatix Today

See the next-gen features to understand, how you can sell more with Travelomatix platform.

Schedule A Web Demo
Powerful. All In One. TRAVELOMATIX 3.0
1 Revolutionary booking engine platform lets you engage B2C users and B2B sub agencies to make more sales. Top inventory, intuitive UIs and best in class features bring the edge.
2 Use your own domain name, or purchase new one through Travelomatix. Sell the flights, hotels and other travels deals under your brand.
3 Our cloud-based IBE (internet booking engine) is 1/8 the cost of a custom travel booking engine with equal features. You spend less time managing technology and concentrate on core business.
4 Travelomatix is 100% mobile ready. Your travel website will look and perform equally well on desktops, tablets and mobile phones with no extra coding or design work.
5 Travelomatix offers payment gateway integration of your choice. Sell online deals on your travel website and receive payments directly into your account.
6 Integrate your travel booking engine with leading enterprise resource planning suites like NetSuite, Brightpearl and Microsoft Dynamics.
7 Analyze and gain insight into your online booking engine's growth. See which sectors are selling more and tweak marketing campaigns according to that.
8 Travelomatix engine is developed with high end technology to deliver the highest quality operations. Server, bandwidth and performance are the things that we take care.
How to succeed in online travel business?
Robust booking engine platform
One must have best travel technology partner to setup robust OTA. Find out a company with great infrastructure, a unique product team in core, implementation team for customer interface and must have quicker to go market approach. This will let you focus on other non technology but IMP tasks.
Don't sell deals, sell expertise!!!
Many agents advertise deals on their booking platforms and send promote it. It's tough to beat deals on the Internet, and will be even tougher proceeding further. Upgrade your booking engine and define a clear strategy to sell expert advice and personalized service.
Plan your segment well
In general, global market has two traveler types. 1 - Those with more money than time and 2 - those with more time than money. Target both segments but travelers with more money than time value purchasing a agency's expertise and ability to handle and manage all aspect of the trip.
Engage and sell through social media
We highly recommend social presence for your travel business. Get your customers be fans and to post reviews of your services. Engage them with insights and tips. A facebook page is best used, when it's less about selling and more about engaging.
OTA is the future of travel agency !
Set up your booking portal TODAY!!!
Talk to Us
Resources

How to find the best travel technology company?

Are you looking for a well designed travel website, an engaging travel mobile app or travel business software, it takes a right travel technology company to make it happen. Travel tech, being a complex...

Developing Travel Portal (B2C /B2B), important points to consider

First quarter of 2019 saw a clear trend that everyone loved to travel. The number of travellers have increased tremendously. While initial thought of journey arise in the mind, many tend to get more...

How to start online travel agency in United States and Canada?

Registering a travel company in USA is rather simple, and involves filing certain applications with various government authorities and drafting some internal company documents. Before registering...