How are the OTA software and travel ecommerce helping travel agencies to grow?
November 28, 2018 KIRAN A
If you are any kind of travel company associated with travel and tourism development, resort or hotels, travel consolidation then you need to have the best travel technological solutions. Technological advancement helps in gaining more customers, retaining them and to provide an integrated solution to the end customer. To reach the global market, online travel agency (OTA) software is a mandate. It helps your travel company to upload various travel products related to accommodation, airline reservations, car rental or bus booking.
The amount you spend on developing travel software should obviously be fitting to the budget your company has planned for. Each penny you spend on developing an OTA software solutions should be worthy enough to grow your travel agency.
To reach the global market, setting up of OTA software will enhance the travel companies’ business. Here are some factors which let you know the importance of having an OTA software for travel industry.
Showcase Travel Product with Description
Implementation of OTA software can help the travel agency to provide information on various travel needs. It may be regarding flight booking, hotel booking, car rentals, bus ticket booking and so on. OTA acts as single platform to help the customer find the best solutions for the travel needs.
Travel Technology
Best Deals
OTA will allow the travel agents to create the best deals and coupons for their desired clients. This in turn will help in the increase of product sale. Early booking offers, night offers, child ticket fare discount and last minute booking are some of the best deals that could be offered by using this ticketing software solution.
Allocation and Availability of Travel Products
OTA helps in the easy allocation of the travel bookings. Hence it can provide updates on the availability of the travel products or airlines.
Online Booking for B2B and B2C Customers
Publishing the information regarding booking through online portal is the easiest way of communicating your services to the people across globe. This can help in on the spot booking for any B2B or B2C customers.
Online Booking Reports
Once the booking is placed by the customer or the travel agency, OTA will generate online booking reports at the same moment itself.
Advanced Search Option
Advanced search with filter option will help your customer to find the desired travel package or products easily. The search options with any specific keywords like price, travel product name and many other parameters are possible.
Integration of Google Map
The integration of Google maps in booking software can help the customer to find location based travel features. For eg; If a customer is interested in skiing, then he can find the best places for skiing and make the decision.
Multilingual Website with SEO Support
Using OTA software, travel companies can publish all the features in any language. This help in the global reach of the travel product you sell. All the travel portals shall be given SEO support to gain organic visibility in google search and bing.
Travel Technology Companies
Integrated Payment System and Third-party Service Providers
Credit card payment system which is highly encrypted is integrated to the travel portal of your company. The compilation of the best travel options and deals for your clients is an add-on to your travel portal. OTA software helps in availing it for your company.
Customized Travel Packages
Instead of traditional method of selling ready made packages, nowadays customers prefer to have a customized travel ideas for themselves. OTA allows the customer to find the best travel package for themselves and make their reservations on travel agency’s website.
In a recent trend report published by Phocuswright, 42% of the travel deals market belongs to online travel agencies and this is growing further. Digitization of travel offerings coupled with the domination of mobile has been rapidly tilting the scales toward online travel deals’ buying.

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Powerful. All In One. TRAVELOMATIX 3.0
1 Revolutionary booking engine platform lets you engage B2C users and B2B sub agencies to make more sales. Top inventory, intuitive UIs and best in class features bring the edge.
2 Use your own domain name, or purchase new one through Travelomatix. Sell the flights, hotels and other travels deals under your brand.
3 Our cloud-based IBE (internet booking engine) is 1/8 the cost of a custom travel booking engine with equal features. You spend less time managing technology and concentrate on core business.
4 Travelomatix is 100% mobile ready. Your travel website will look and perform equally well on desktops, tablets and mobile phones with no extra coding or design work.
5 Travelomatix offers payment gateway integration of your choice. Sell online deals on your travel website and receive payments directly into your account.
6 Integrate your travel booking engine with leading enterprise resource planning suites like NetSuite, Brightpearl and Microsoft Dynamics.
7 Analyze and gain insight into your online booking engine's growth. See which sectors are selling more and tweak marketing campaigns according to that.
8 Travelomatix engine is developed with high end technology to deliver the highest quality operations. Server, bandwidth and performance are the things that we take care.
How to succeed in online travel business?
Robust booking engine platform
One must have best travel technology partner to setup robust OTA. Find out a company with great infrastructure, a unique product team in core, implementation team for customer interface and must have quicker to go market approach. This will let you focus on other non technology but IMP tasks.
Don't sell deals, sell expertise!!!
Many agents advertise deals on their booking platforms and send promote it. It's tough to beat deals on the Internet, and will be even tougher proceeding further. Upgrade your booking engine and define a clear strategy to sell expert advice and personalized service.
Plan your segment well
In general, global market has two traveler types. 1 - Those with more money than time and 2 - those with more time than money. Target both segments but travelers with more money than time value purchasing a agency's expertise and ability to handle and manage all aspect of the trip.
Engage and sell through social media
We highly recommend social presence for your travel business. Get your customers be fans and to post reviews of your services. Engage them with insights and tips. A facebook page is best used, when it's less about selling and more about engaging.
OTA is the future of travel agency !
Set up your booking portal TODAY!!!
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